Rename the Brickyard 400®

After Your Hero

Crown Royal is honoring the people who make a difference every day. Nominate your hero now for their chance to win naming rights to the Brickyard 400®.

Nominate a Hero
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Must be 21 or older to vote. 1 vote per day. Use of automated means of voting prohibited. Determination of Grand Prize winner will take into account public vote results, but Finalist with most votes may not be the Grand Prize winner. For complete details, see Official Rules. Sponsor: Diageo Americas, Inc., Norwalk, CT. CROWN ROYAL Blended Canadian Whisky. 40% Alc/Vol. © 2015 The Crown Royal Company NorwalkCT.

Please Drink Responsibly.

Meet Our 2015 Winner

Jeff Kyle

Jeff Kyle, 37, of Lorena, Texas is a U.S. Marine Corp Sergeant who served for eight years from 2000 – 2008 in the infantry and reserves. While serving with the 3rd Marine Division, Kyle received the Navy Achievement Medal for leading the first Marine detachment to transport a nuclear submarine through hostile waters. During his time in the military, Kyle was deployed to Iraq twice, Africa and several other locations overseas. When Kyle retired from the Marine Corp in 2008 he says, “My military career didn’t start until I left because now I am able to truly serve my country through helping my fellow brothers.” As one of the founders of Texas Elite Tactical Academy, Kyle trains individuals about firearms safety through his passion to educate those in a safe environment. As a board member for the Guardian For Heroes Foundation, Kyle helps to oversee the organization’s mission – to provide free, in-home fitness equipment, facilitation of donated health club memberships, individualized programs, personal training, as well as life coaching and comprehensive support to in-need veterans with disabilities. In addition, Kyle plays a large role as a board member of American Valor, the foundation which runs the memorial benefit to honor his brother, CPO and U.S. Navy SEAL Chris Kyle. Nominated by the person he considers one of his heroes, former 2014 “Your Hero’s Name Here” race namesake John Wayne Walding, Kyle continues to dedicate his efforts to champion for military veterans and their families.   As the 2015 “Your Hero’s Name Here” winner, Kyle’s first NASCAR race was named in his honor and he was treated to a VIP at-track experience at Indianapolis Motor Speedway inclusive of pace car rides, meet & greet with Jeff Gordon, garage tours, drivers autograph sessions, waving the green flag for qualifying and handing the trophy to Kyle Busch in Victory Lane. 

Let's Hear About All the Heroes Out There

If you know someone who has a hero in their life,
make sure to let them know about this contest!

Please Drink Responsibly. CROWN ROYAL Blended Canadian Whisky. 40% Alc/Vol. © 2015 The Crown Royal Company Norwalk, CT. This contest is in no way sponsored. endorsed or administered by, or associated with NASCAR. You understand that you are providing your information to Diageo Americas INC. and not to NASCAR. If you have any questions about this Contest, please direct your questions to Diageo Americas, Inc. and not to NASCAR.
Official Contest Rules